Bigwave customer research leads to purchase of creative agency
Leisure specialist marketing agency, Bigwave Media, has restructured following research to discover exactly what customers want. The remodelling, which involved the purchase of a creative agency, has led to an influx of new business, including contract wins with Active Northumberland, Inverclyde Leisure and The LC Swansea. “We undertook the research to help improve our overall customer experience,” said Operations Director Tom Gozna. “Ensuring the results were acted upon we went in search of a creative director...
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