Memberships grow at local authority leisure centre during lockdown
Trafford Leisure’s new move Urmston site, which closed its doors just five days after launching its £7m redevelopment due to lockdown in March, reopened with an impressive 53% rise in memberships. The leisure centre, which has bucked the trend across the UK during the pandemic, has grown its membership through lockdown and beyond with a strategy of customer engagement, open communications with its members and a strong marketing campaign. Jo Cherrett, COO, Trafford Leisure says: “My team...
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