“Going digital could help us serve 100% of the population … “
"So many online exercise resources have been created during lockdown – some suggest this period has actually escalated the physical activity industry by five years. All of a sudden, even organisations that thought online wasn’t for them, or didn’t have the resource to make it happen, are offering a digital service and flying with it. "Now, as we embrace re-opening, questions are arising around how this online provision will – and should – continue, and whether...
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