Who We Are

Big Fish Communications is a team of senior level communication experts boasting more than 100 years combined experience across a variety of mediums, including journalism, public relations, social media, event management and marketing
About Us

Since 2005, we’ve built a great reputation across the health and fitness industry. Our experienced team is led by former journalist, Abigail Harris, who founded Big Fish in 2005 following a long stint with the FIA (now ukactive) and the Department of Health as a Senior Press Officer. Our happy, friendly team has worked together for a long time (and we think it shows in our culture).

About Our Clients

Most of our clients have been with us for years.

They say that working with Big Fish feels like an extension of their in-house team.

They trust us with their most important integrated communications, PR and events work.

It’s one worry we take off their hands. And we do it rather well!

About Our Promise

From your first strategy meeting, we will be clear and up front about what you can expect.

The team you speak to are those you will work with on a day-to-day basis – senior level communications professionals. We speak your target market’s language and we know how this industry works.

You will get what you are promised.

Our reputation, and yours, depends on it.

Managing Director

Abigail Harris

Abi’s years at the Fitness Industry Association (now ukactive) were a great foundation for working in a sector where people change roles but rarely leave, and she values a great many people within the industry as friends, such is her passion for the arena she works in and the people she works with.
Great at sniffing out the perfect angle for a story – a strength honed as a local newspaper journalist, as well as her days at the Department of Health (DH) – Abi’s news sense means we’re often commissioned to write the feature ideas we pitch.
An amazing multi tasker, Abi oversees the entire running of Big Fish Communications, ensuring all our clients receive the individual attention they deserve from a boutique agency.
Away from work Abi loves cooking, which she attempts to balance out with frequent trips to the gym; in-between playing Mum to a ‘Brady Bunch’ of five children!
If you’d like to find out more about Big Fish PR or would like information on CoverMe, Mytime Active or Quest/NBS, Right Directions email abigail@bigfishpublicrelations.co.uk or call her on 07738 331019.

Account Director

Wendy Wood

Wendy also started her career on the ‘other side of the fence’, as a journalist for the health and fitness trade press and later for national consumer magazines, giving her a true insight into what the media really wants. She’s a whizz at all things words, precious about punctuation and is the team’s official ‘grammar bore’.

Wendy also works as a freelance journalist, writing about everything from women’s health to the Wombles for titles including Boots Health & Beauty, Top Sante and Mother & Baby.

As well as practicing what she preaches in the gym, pool and yoga studio, Wendy chases her two daughters around the house, having teddy bear’s picnics and watching Peppa Pig on repeat.

Wendy looks after BC SoftWear, Florence Roby, Mytime Active and ReferAll. If you’d like to get in touch you can email wendy@bigfishpublicrelations.co.uk or call her on 07921 319517.

Account Director

Vicky Kiernander

Vicky has worked as a journalist, editor and PR consultant in the fitness, sport, physical activity and leisure sector since 2000.

As the former editor of Health Club Management and current editor of Leisure Design & Build, as well as physical activity facilities magazines, Vicky knows what makes a great story and how to keep our clients in the public eye. She loves working alongside clients to develop ideas and stories that can be crafted into attention-grabbing content.

Outside of work, Vicky attempts to keep up with the antics of her five year old son by swimming, practicing pilates and regular walks in the Ashdown Forest.

If you’d like to speak to Vicky or would like information on CoverMe, email vicky@bigfishpublicrelations.co.uk or call her on 07812 381924.

Account Director

Sarah Lloyd

Sarah is our branding guru and has worked on the public relations for major award ceremonies and luxury clients including Selfridges, Waitrose and Pol Roger.  Specialising in branding and events, she has 20 years media experience and has worked on various worldwide sporting events, including the Rugby World Cup with Sodexho.

After 17 years’ professional dance training, Sarah loves a fitness challenge. Away from work she competes in marathons, half marathons and is often up at 6am doing a quick 5k run ‘for fun’, before serving Shreddies to her three children.

At Big Fish PR Sarah works on the 1FitLife, Horizon Leisure, Mytime Active, Oldham Community Leisure, Pentathlon GB and Trafford Leisure accounts, as well as supporting Abigail across the company’s other industry-wide clients.  If you’d like to get in touch you can email sarah@bigfishpublicrelations.co.uk or call her on 07801 234369.