News

We love to keep busy! Here's just some of the news we're producing for Big Fish clients. Take a browse or simply search by company from the 'Categories' section

23rd June 2026

BC SoftWear expands its presence in Middle East

BC SoftWear has appointed its first dedicated staff member in the Middle East. Alba Oliveras joins the brand as Regional Manager to help grow BC SoftWear’s presence across the GCC region, which includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE. Oliveras brings extensive local experience in hospitality, having worked in the industry since moving to the UAE in 2009. Her experience spans business development, marketing, PR and sales, with a focus on strategy, storytelling...

28th May 2026

CoverMe extends matching engine into personal training, rewriting how members and personal trainers connect

CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. At the centre of the launch is CoverMe’s AI matching engine. Built and refined over four years across millions of instructor-to-club matches, it now powers personal training too, learning from every booking, cancellation and session and getting smarter each time. CoverMe PT is the second product...

27th May 2026

Mytime Active celebrates 21 years leading Team Bromley in London Youth Games

Mytime Active is celebrating 21 years supporting Team Bromley at the London Youth Games as they are crowned the 2026 ParaGames swimming champions at the leisure trust’s Spa at Beckenham. In total, 76 young people from 13 London boroughs took part in the ParaGames swimming competition in May. Bromley claimed both boys’ and girls’ team gold, winning medals across a range of categories throughout the day. The Bromley team included 15 young people aged between 12 and...

26th May 2026

Oldham Active’s ‘lifesaving’ REACH programme hits 20-year milestone

A pioneering partnership between Oldham Active and NHS Greater Manchester Integrated Care is celebrating a monumental landmark as its REACH exercise referral programme enters its 20th year of transforming lives across the borough. Since its launch, REACH (Referrals Encouraging Activity, Confidence and Health) has supported 3,906 local people recovering from life-impacting conditions, including cardiac and pulmonary issues, as well as those recovering from long Covid and peripheral vascular disease. The group functional exercise programme is specifically designed...

19th May 2026

Mytime Active helps decrease loneliness by more than two thirds

To mark Loneliness Awareness Week (15-21 June) Mytime Active has released figures from its community outreach projects, showing its initiatives increase contact with other people and decrease both isolation and loneliness in the communities it serves by 69%. Research by the Marmalade Trust , which spearheads Loneliness Awareness Week, shows that half a million older people (over 65) go at least five days a week without seeing or speaking to anyone at all. The number of...

30th April 2026

BC SoftWear becomes a Certified B Corporation™

The leading UK-based textiles supplier, BC SoftWear, is now a Certified B Corp™, joining the global community of more than 10,300 businesses across 103 countries, each using their influence to drive positive change. B Corp™ certification recognises business that meet high standards of environmental impact, social responsibility and governance. B Corps are counted among the businesses leading a global movement for an inclusive, equitable and regenerative economy. “When I started this business over 20 years ago,...

25th March 2026

Mayor of Trafford and speciual guests attend celebration at the official opening of move Altrincham

The new £20m state-of-the-art move Altrincham has been officially opened as part of a special celebration event attended by the Mayor of Trafford, Cllr Jane Brophy, and Council Leader, Cllr Tom Ross, alongside fellow elected members, staff and other special guests. Since opening in August 2025, move Altrincham has seen a surge in community engagement, with new gym memberships exceeding end of year targets by 77%. The centre’s Learn to Swim programme now supports more than 2,000...

18th March 2026

Horizon Leisure wins Large Business of Year at Portsmouth Business Awards

Horizon Leisure, which operates Havant Leisure Centre and Waterlooville Leisure Centre, has been crowned Large Business of the Year at the Portsmouth Business Awards. The annual event, held at the Portsmouth Guildhall, recognises the success of local businesses and entrepreneurs in the region. The Large Business Award required companies to demonstrate a clear growth strategy alongside their operational success and a commitment to customer service. Mike Lyons, CEO Horizon Leisure says: “It was a true privilege to...

17th March 2026

Trafford Leisiure maximises off-peak pool capacity with virtual aqua pilot

Trafford Leisure has launched a pilot of Hydrohex, a Finnish virtual aqua fitness system, at Stretford Leisure Centre. As one of the first community leisure trusts in the UK to adopt the technology, Trafford Leisure is using these virtual-led classes to expand its pool programming and bridge the gap caused by the national shortage of aquatic instructors. The 12-month pilot allows Stretford Leisure Centre to offer a more consistent and varied aquatics timetable by adding automated,...

13th March 2026

Celebrating International Women’s Day 2026…

To mark International Women’s Day, BC SoftWear’s founder Barbara Cooke talks about her journey from selling software to building one of the UK’s most respected names in luxury towels and linens… What first drew you to textiles? Was starting your own business always part of the plan? I came from an entrepreneurial family, so starting my own business was always encouraged. My first venture, when I was just 22, was selling accounting software to small businesses. Within...

9th March 2026

CoverMe to power the International Fitness Showcase 2026

Workforce operating system CoverMe has partnered with the much-loved International Fitness Showcase (IFS) 2026, one of the most popular events in the fitness calendar. Celebrating its 22nd year, IFS will offer three days of high-energy education, networking and innovation at the iconic Blackpool Winter Gardens from 20 - 22 March. The CoverMe International Fitness Showcase continues to set the global stage for fitness talent and brands, attracting almost 8,000 leading instructors, presenters and innovators from around...

5th March 2026

Parkwood Leisure’s Downham Health & Leisure Centre reports record exercise referral attendance with digital platform

Parkwood Leisure’s Downham Health & Leisure Centre is seeing record attendance on its Steps to Health exercise referral programme after switching from paper-based processes to a fully digital system, dramatically improving service efficiency and patient outcomes. Since adopting ReferAll, the UK’s leading exercise referral platform, patient engagement has soared while staff have been freed up to spend more time supporting clients directly. In just four months, initial assessment attendance rates have nearly doubled, rising from below...