The Gym Group launches price-based retention model
Retention Guru, Dr. Paul Bedford and Rob Gregory, former global director of member experience at Fitness First, have created a statistical model for The Gym Group to understand the impact of price changes on behaviour and to predict future outcomes for the business. The data model, which included analysis of more than 800,000 member records from 50 of the brand’s gyms across the UK, will enable the company to make strategic decisions about pricing and promotions...
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