Blackpool Council outsources leisure marketing to boost income
Blackpool Council has outsourced its leisure marketing and business development in a bid to increase its commercial focus, using strategic marketing to promote health and wellbeing to the local community. Leisure marketing specialist, Bigwave media has won the contract to support the council in the expansion of a number of key business areas, as well as investigating future growth opportunities. A key focus will be developing the income potential of health and fitness and the council’s learn...
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