Adidas and Peloton team up
Adidas and Peloton have teamed up to ‘own the game’ in corporate fitness. As a global sporting brand with a publicly declared business strategy to ‘own the game’, installing Peloton bikes at the Adidas UK headquarters in Stockport was a no brainer for the company’s Sports and Training Manager, Matthew Thompson. He says: “We’re a sport brand, so fitness is a massive part of who we are and our brand identity. We want to be owning corporate...
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