TUI First Choice Holidays chooses Institute of Swimming for Instructor Training

The TUI Group has joined forces with the Institute of Swimming for a second year to deliver Continuing Professional Development (CPD) training sessions for its Swimming Instructors, based overseas at 12 First Choice Holiday Villages.


The First Choice Holiday Village Swimming Academies teach learn to swim group sessions and one to one classes in each of the holiday resorts, along with Rookie Lifeguard and Parent and Toddler Sessions.


The Holiday Villages Swim Academies are aimed at all abilities, as lessons are tailored to individuals’ needs, with never more than six children per class.  The instructors teach everyone from three year olds to adults, non swimmers and those will learning disabilities. Last summer season, the Holiday Villages Swim Academies taught 15,000 lessons to around 60,000 children.


The TUI Group employs already qualified Level Two swimming teachers and works with the Institute of Swimming to enhance their qualifications with aquatic CPD sessions during their ‘new to the TUI Group’ and ‘new to the role’ training courses in the UK.


The Institute of Swimming has trained 28 instructors in preparation for the 2018 and 2019 summer seasons. The face-to-face training concentrated on teaching aquatics to children with learning difficulties, organising educational games and activities for toddlers and delivering learn to swim lessons using a fun and modern approach.


Natalie Johnson, Concept Manager, Holiday Villages says: “We are happy to be working with the Institute of Swimming again to deliver part of our training. Our swimming instructors were really engaged with their tutor, whose expertise and wealth of experience has really helped our Holiday Village swim instructors develop their new roles at our Holiday Villages overseas.


“Our fantastic Holiday Villages provide the ultimate action packed holiday, and as part of our range of academies, the Swim Academy is hugely popular with families. Parents can relax and feel confident in the ability of our swimming teachers because of the level of training and experience they have. Parents can really see a difference in their child’s abilities and confidence in the water after joining a First Choice Holiday Village Swim Academy, it’s such a fun environment to learn in.”


Jenny Norvill, Head of Operations for the Institute of Swimming says: “Swimming is all about having fun and enjoying the water. Working with the TUI Group is very exciting for us, as what says ‘fun’ more than being on holiday and learning whilst playing in the pool.  The unique CPD training we developed exclusively for the TUI Group has given the teachers, who are already Level Two qualified, some additional ideas, games and skills to apply in their lessons. Our CPD training ensures that both TUI’s staff and their customers are engaged in the lessons.”


Janet Slack, Delivery Manager for the Institute of Swimming says: “The swim instructors are so passionate about their new roles, working overseas at the Holiday Villages, they always want to do the best job they can once they get to their resort. The skills and techniques we cover in the CPD help them to take fresh ideas and teaching methods back to the pool, to deliver the most exciting and innovative swimming sessions they can.”

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