Get customer experience right first time
Leisure-net Solutions and Bigwave Media are launching Insight 2015, a new series of marketing and customer insight seminars.
Designed to provide attendees with the tools needed to enhance the marketing, customer experience and business decisions they make, the seminars will take place on 10th March 2015 at Orford Park in Warrington, and 11th March at K2 in Crawley.
Insight 2015 is aimed at customer insight specialists and strategic marketers, as well as senior managers, decision makers and directors working in the active leisure sector. The seminars will be endorsed by CIMSPA to Level 7 standard, and will be delivered to their Professional Qualifications Framework – ‘Manage the development of products and services’.
David Monkhouse, Director at Leisure-net Solutions, says: “Getting customer experience right is the key to any successful business. The Insight seminars will cover everything marketers and managers need to know to dramatically improve their customer insight and turn customer data into intelligence. We will focus on performance-based data and research techniques, social media insight and web analytics. As experts in the Net Promoter Score, we will also explain how it works and why it’s more than just a number!”
Tom Gozna, Operations Director at Bigwave Media, says: “Insight 15 will share the latest ideas and best practice to ensure all attendees leave with plenty of ideas on how they can improve and enhance their marketing activity and customer experience. Our focus will be on the marketing data – from how to access it, to how to make sense of it.”
The one-day seminars will also look into markets & ROI, from socio demographics & benchmarking to sales & attrition targets, and drill down into how exactly organisations can make their customers’ experience a great one.
Tickets cost £50 per person, £40 for CIMSPA members. For place availability and registration please contact Kirstyreed@leisure-net.org.
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For further information contact:
Wendy Golledge at Big Fish Public Relations
Tel: 07921 319517
Email: wendy@bigfishpublicrelations.co.uk
Editor’s notes:
Leisure-net Solutions is the leading provider of Customer Insight, Business Intelligence and Consultation services to the active leisure, fitness and cultural services industries. Leisure-net works helps leading industry organisations, local authorities and Trusts, as well as private sector operators and suppliers, to understand their customers’ and clients’ needs and aspirations, and to deliver innovative service and health improvement initiatives.
Bigwave media are a full service marketing agency. From integrated campaigns to cutting-edge technology, Bigwave media have been established as the UK’s leading, leisure-focused, agency. RAR recommended and with a strong reputation for delivering results, Bigwave media works across the UK with a portfolio of over 200 Leisure Trusts, Local Authorities and Private Operators working across 400+ leisure and cultural facilities. Services include consultancy, campaigns, design, print, web, social, insight, PR, eMarketing & PPC.
To find out more visit www.bigwavemedia.co.uk
