Florence Roby becomes official UK stockist of Joma sportswear

Leading British-based, family-run uniform supplier Florence Roby has partnered with Spanish sportswear brand Joma to become its exclusive UK uniform partner. The new sports range – which includes leggings, shorts, joggers, t-shirts, hoodies and jackets – is suitable for spas, gyms, hospitality fitness facilities and colleges, creating a coordinated look from wellness to fitness.

Founded in Spain in 1965, Joma has grown into a leading global sportswear brand with a focus on making pro-level sportswear accessible, rather than chasing fast-fashion trends. As a family-owned business like Florence Roby, Joma is able to keep its profit margins lower, passing the savings on to customers in the form of high-performance technical sportswear at affordable prices.

“Spas are increasingly asking us for branded, stylish activewear that complements the premium uniforms we already supply, linking all their wellness offerings with a single, coordinated look,” says Jan Roby, Director at Florence Roby.

“Joma is a family business like ours, which made it an ideal fit. Their values align closely with those of Florence Roby and their range offers the quality and variety our clients have come to expect.

“This collaboration enables us to offer our spa customers a high-quality, branded sportswear collection that combines performance, style and professionalism.”

 

While many of the larger sportswear brands don’t typically partner with independent uniform providers, Joma has built a strong niche in indoor and court sports, making it a natural fit for the fitness and wellness facilities Florence Roby’s customers operate.

The brand’s traditional route to market has been direct-to-consumer online, through retail outlets and teamwear suppliers; this partnership marks Joma’s first official collaboration with a UK uniform supplier.

The Joma collection is available now in sizes 3XS to 3XL here.