Trafford Leisure Partners with Myzone at its Altrincham Leisure Centre
Trafford Leisure is partnering with wearable technology company Myzone at its Altrincham site.
Trafford Leisure is incorporating Myzone heart rate and tracking technology in its new cycle studio and refreshed holistic Move Zone area. The Myzone programme will work with, and enhance Trafford Leisure’s new timetable and bespoke classes. The programme plans to strengthen customers’ experience making physical activity more rewarding and enjoyable.
Jo Cherrett, COO, Trafford Leisure said: “We are delighted to be upping our game, and embracing fitness and wellness technology. Myzone seemed like the perfect solution, as it appeals to all our customers, as Myzone levels the playing field between the elite athlete and the beginner.
“We understand that exercise routines can become trying at times and like a lot of things in life, we know that a bit of feedback can be a welcomed boost to motivation. So we’re really excited that Myzone will help our customers get the most out of their workout.”
Tamara Bailey, Key Account Manager, UK, Myzone said: “The team at Myzone are very excited about the new partnership with Trafford Leisure and being part of the new plans for Altrincham Leisure Centre. Wearable technology has been identified as a vital part of member engagement and success into 2019 so it is great to see Trafford Leisure embracing this and embedding Myzone into their customers’ experience. Together with Trafford Leisure’s new studios and programme concepts, Myzone provides the final part of the experience of helping members feel good about exercise by making it fun, providing a sense of achievement, a feeling of progress, and a community of support.”
Trafford Leisure will review and monitor the success and its customers response to the Myzone technology, in a bid to roll the programme out to other sites in the future, creating a tangible but virtual community across its various locations in the Manchester area.