Precor challenges the fitness industry to go the distance

Premium fitness equipment manufacturer, Precor, has thrown down the fitness gauntlet to operators, gyms and health clubs across the UK with the announcement of their pioneering, complimentary fitness challenge, the ‘AMT 3 Challenge’, that will run for three weeks in September 2015.

A first in the health and fitness industry, Precor is asking new and existing customers to pit their members against the clock to see how far they can travel in three minutes on the Precor Adaptive Motion Trainer (AMT).
New operators, gyms and health clubs that are not yet supplied by Precor will still be able to take part in the AMT 3 Challenge, with Precor offering a complimentary loan of an AMT for the duration of the challenge.
Operators that rise to the challenge will have the chance to win one of Precor’s state-of-the-art AMT machines for their club, while individual members that participate and travel the furthest distance will have the chance to win a selection of prizes, including an exclusive bundle of sporting goods worth over £1,000 from top brands Salomon, Suunto & Wilson.

Due to the personalised workout features of the machine, participants can choose whether to use the AMT for stepping, climbing, striding or sprinting the furthest distance, adding a strategic element to the challenge.

The overall operator winner will be selected by combining the furthest distance of their top 25 performing individual members. Male and female individual category winners will similarly be decided solely based on the furthest distance they can travel within the time. In the event of a tie-break, winners will be selected at random through a prize draw.

The challenge starts at 3pm on 3rd September, 2015, coinciding with ukactive’s National Fitness Day on 9 September, and ends at 3pm on 23 September, 2015.

Precor’s UK Marketing Manager, Jonathan Griffiths, said: “The AMT 3 Challenge is a fantastic way for gyms and health clubs to get their members involved in this exciting national campaign. Nothing fuels engagement more than a bit of healthy competition, particularly when there are prizes on the table. Clubs and gyms can also use the challenge to entice new members to sign-up, or to encourage existing members back into working out after the summer lull.

“The challenge obviously offers valuable engagement, PR and social media opportunities to participating clubs, but at its core this is a free-to-enter, fun challenge that promotes sport, health and fitness.”

The AMT 3 Challenge winners will be announced on 23 September at this year’s LIW at the NEC. Right up until the closing time of 3pm, visitors to the Precor stand will be able
to take part in the challenge, attempt to win lucrative prizes, and gain a coveted place on the AMT 3 Challenge LIW leader board.

To take part in the AMT 3 Challenge – and prove that they really can ‘go the distance’ – gyms, health clubs and individuals can register by emailing before the entry closing date of 14 August 2015.

For more information email:

Notes to editors:
High resolution images and a full press toolkit are available to accompany this release. Contact:
Connect with the AMT 3 Challenge on Twitter & Social Media: @precoruk #gothedistance

About Precor:
Manufacturer of the AMT, Precor designs and builds prem
ium fitness equipment for effective workouts that feel smooth and natural.
With a passionate focus on ergonomic motion, proven science and superior engineering, the company continually advances the home and commercial fitness industry with breakthrough new product categories, including, EFX Elliptical Crosstrainer, Adaptive Motion Trainer “AMT” and Preva Networked Fitness. Precor is a subsidiary of Amer Sports Corporation, the world’s largest sports equipment company, with internationally recognized brands Wilson, Atomic, Suunto, Salomon, Arc’teryx and Mavic.

More about Precor’s Adaptive Motion Trainer (AMT):
The cutting-edge technology of the AMT offers users unlimited workout possibilities allowing them to target multiple muscle groups with a single machine. Using modern, swipe screen technology, the AMT switches quickly between the stepping, climbing or running function, giving users a completely personalised, varied workout.
Particularly popular is the function that allows users of all sizes to adapt the machine to suit their stride length whether they are jogging, or sprinting at max effort.

Abigail Harris About the author
No Comments

Leave a Comment: