Matrix focuses on education with Lifetime link-up

Lifetime Training is partnering with Matrix Fitness to deliver its new Education Programme. The aim of the partnership is to provide Matrix customers with quality training and education so their fitness teams can provide excellent member-focused service and help to improve retention.

Driven by Matrix’s mission to keep training and education simple but effective, Lifetime will provide a suite of REPs accredited courses. These will enable clubs and centres using Matrix equipment to ensure their team of trainers are fully educated in the delivery and execution of all major programmes and providing the best possible service to members and customers.

With twenty years of experience in training, Matrix customers will benefit from Lifetime’s expertise in quality education for Traineeships, Apprenticeships, and Continuing Professional Development (CPD) in addition to leadership and management qualifications. CPD courses include development of instructor communication skills to drive customer experience, and advanced Level 3 training, as well as tailored CPD courses in key topics such as functional training and pre and post natal training. The plethora of versatile courses aims to meet the career requirements and team progression in any facility.

Gemma Bonnett, Head of Marketing at Matrix Fitness, commented: “The value of knowledge and education within the leisure market is often underestimated, but it’s integral to the long-term success of individual facilities and the wider community. As a company that works tirelessly to deliver industry-leading fitness equipment and related services, we’re delighted to be adding further value for our customers with the launch of our Education Programme. Our partnership with Lifetime, as experts in their field, will enable us to ensure our customers not only have access to cutting edge products, but are also able to create inclusive, educated workforces that optimise member experiences on every occasion.”

Nigel Wallace, Client Services Director at Lifetime Training, added:“Our partnership with Matrix is a great fit for Lifetime Training. They’re growing fast on the basis of being a solutions-based partner with a heavy emphasis upon education. We’re totally aligned, working with the same values and beliefs. We’re excited about working hard to support one another with both parties completely focused on providing positive outcomes for the client.”

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Editor’s notes:
Lifetime Training is one of the UK’s largest vocational training providers. Established in 1995, it now delivers innovative training programmes to more than 20,000 people a year. More than 250 Lifetime trainers and tutors work directly with learners at over 3,000 workplaces and educational centres in order to deliver on both educational and business needs. Lifetime Training is the 2014 Flame Awards Supplier of the Year.

For further information contact:
Abigail Harris at Big Fish Public Relations
Tel: 07738 331019

Matrix Fitness – the fastest-growing commercial fitness brand in the world – is the commercial division of Johnson Health Tech. Matrix is comprised of a complete range of premium, commercial-grade cardiovascular and strength-training equipment for health clubs and other fitness facilities.
For further information, contact:
Matrix Fitness Marketing Department
Tel: 01782 654497

Abigail Harris About the author
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