Marketing experts to feed into DataHub intelligence tool

Bigwave media has joined the DataHub as an official partner and licensed reseller of its modules. The agreement will see the sport and leisure marketing company inputting its knowledge and expertise – based on 10 years’ experience running campaigns for more than 450 leisure facilities annually – into developing the DataHub’s Marketing Intelligence module.

The DataHub provides an automated, secure way for health, fitness and sports providers to aggregate physical activity data, allowing them to benefit from sector-wide shared business intelligence, best practice and benchmarking for the first time. It’s the largest repository of sports and leisure participation data in the UK, holding data from more than 320+ million visits to more than 1,300 health clubs, sports facilities and leisure centres.

DataHub’s Marketing Intelligence module uses this sector-wide business intelligence to inform targeted local marketing campaigns. Automated processes help to reduce administration time, alleviating some of the manual email management leisure providers often handle. The module seeks to positively impact customer growth and retention by improving the member journey.

Simon Beer, Digital Director at Bigwave Media, said: “The partnership will enable us to further understand and feed in what ‘good’ looks like for marketing to the sector, based on working examples and campaign metrics. This will help to provide insight to DataHub Club members on the most appropriate communication channel for their demographic groups.

“We will be able to offer users both strategic and practical support around all aspects of marketing to their key audience, from implementation and templating to usage and integrated campaign management.”

Chris Phillips, DataHub Head of Sales said: “Amassed data is power. It leads to more informed decisions and adding Bigwave media’s expertise to our specialist partner programme can only help the sector to create more links between what they do, when they do it and how they market it in order to improve health outcomes.”

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Editor’s notes:

Bigwave is a full service marketing agency, with in-house designers, developers and marketers creating dynamic, creative and cost effective marketing solutions. Currently working with over 200 clients, Bigwave specialises in marketing for the leisure, tourism, cultural, arts and entertainment industries on behalf of local authorities and social enterprises.

For further information contact:
Abigail Harris at Big Fish Public Relations
Tel: 07738331019
Email: abigail@bigfishpublicrelations.co.uk