Leisure World wins Digital Award with Gladstone’s MobilePro

Leisure World Colchester has won Gold at the Essex Digital Awards for its use of Gladstone Health and Leisure’s app, MobilePro.

The Mobile App Award seeks out the finest apps for business, information, entertainment and everything in between, as well as first class conception, design, user experience and innovation. The top prize was presented to Colchester Borough Council’s Leisure World complex this month for its mobile app, which enables customers to book fitness classes, get up to date information, news, timetables offers and events.

Since launching the app in September 2014 it has received 2,531 downloads and, of the Leisure World Colchester aerobic class bookings available through self-serve, a total of 74% of bookings are now made via self-serve options, with 27% of these coming directly from the app. Plans are in place to upgrade the app in 2015 to enable users to book and pay for squash and badminton courts.

Tim Swallow, Group Manager for Sport and Leisure at Leisure World Colchester said: “It’s been a great feeling for the team, who work hard every day making sure we give our customers a good online experience, to be recognised and rewarded as one of the county’s best.

“We introduced new technologies to reduce overheads and transform the customer experience by encouraging them to self-serve back in Spring 2013. Through Gladstone, Leisure World went from over a million customers only being able to contact its centres in person or by telephone to launching new leisure management software, online bookings/payments and self-serve kiosks.

“However, we still needed a fast-track booking system using an app and so we launched Gladstone’s MobilePro, which gives our customers 24/7 access to class schedules on their Apple or Android device and the ability to book classes with a single click. We are in complete control of content through a web cockpit system, which also generates reports and analysis in real time.”

Established in 2013, the Digital Awards reward innovation and progressive thinking by businesses, individuals, events, charities and educational establishments. Winners span numerous industries, but all have have a desire to use digital media to achieve greater things for their business.

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Editor’s notes:
Gladstone Health & Leisure is the leading supplier of leisure management software in the UK and Ireland and has been the chosen partner of leisure trusts, local authority sports facilities, international health club chains, universities and independent operators for 30 years. Today more than 30,0000 users and two million members benefit from Gladstone products across the globe.

Gladstone Health & Leisure offers a single, integrated solution to manage sales and marketing, membership management, bookings and resources, payments and finance, communications, point of sale, access control and security, and management information and reports, all in one place. www.gladstonemrm.com

For further information contact:
Abigail Harris at Big Fish Public Relations
Tel: 07738 331019
Email: abigail@bigfishpublicrelations.co.uk

Abigail Harris About the author
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