Impulse Leisure re-launches Belhus Park
Impulse Leisure has officially re-launched its Belhus Park centre following a £400,000 redevelopment to create a modern, fully social media and internet enabled facility.
The new-look, open plan gym has increased from 38 to 65 workout stations to cater for growing demand with an extended free weights area and a wider selection of cables, benches and dumbbells supplied by Technogym.
New cardiovascular equipment including more recumbent and upright bikes, treadmills, cross-trainers and rowing machines have been installed and are equipped with Technogym’s UNITY platform to offer users a range of innovative features including integrated TV, Bluetooth music transmission, Skype, the Internet, games as well as personalised training programmes and virtual outdoor training scenarios.
As part of the project, the group exercise studio has been refurbished with upgraded flooring, new wall graphics, improved air conditioning, sound and lighting. The changing facilities have been refreshed with new cubicles, benches and general aesthetics, while the redundant sun-bed room has been transformed into a spacious, fully DDA compliant disabled changing room and toilet.
Customer feedback has played an important role in the new look of the gym, says Karl Hayes, group operations manager at Impulse Leisure.
“We used direct feedback and steering focus groups to help shape the design of the facilities. Our mix of equipment has been scientifically chosen after working with GYMetrix to measure the popularity of the kit combined with customer surveys and one to one feedback. This research allowed us to identify equipment that was under-utilised and where we had shortfalls to meet customers’ demands and expectations. Our customers’ responses to the changes we’ve made have been overwhelming; they are absolutely delighted.”
”Our passion for getting people more active has lead us to create environments that are not only conducive to exercise but make our customers want to stay and work out for longer. The development at Belhus Park has probably been one of our most drastic changes to the look and feel of a facility. The response from users has been fabulous and everything we could hope from a significant investment. Our membership prices have remained constant despite the investment to ensure we offer existing and new customers fantastic value,” says Hayes.
The refurbished facility has attracted considerable interest resulting in a significant rise in new members joining the gym.
For further information please contact: Vicky Kiernander at Big Fish Public Relations Tel. 07812 381924 Email: email@example.com
About Impulse Leisure Impulse Leisure has registered charity status and is a not-for-profit organisation. It operates seven leisure facilities in the West Sussex and Essex regions including fitness suites, swimming pools, tennis courts and indoor sports halls, crèches, a golf course and driving range and a Civic Hall, which is a multi-purpose licensed entertainments facility. Impulse Leisure provides affordable, accessible first-class fitness and leisure facilities for all.
Registered charity numbers are Thurrock Community Leisure 1080186, Adur 1112020. Impulse Leisure can be found at www.impulseleisure.co.uk on Facebook at www.facebook.com/impulseleisure and on Twitter at www.twitter.com/impulseleisure.