Bigwave Media future proofs with the appointment of Michael Dulku

Sales expert, Michael Dulku, has joined Bigwave media as Business Development Manager.

Dulku originally graduated in Law and worked in audit for one of the big four accountancy firms, EY, specialising in retail and technology, before embarking on a sales and management career across Hampshire, Berkshire and London for the American brand, Enterprise Rent-a-Car.

In 2008 Dulku joined DC Leisure where he worked in various contract sales management roles looking after the sales teams across multiple sites, before moving into public leisure positions including group sales, brand and general management, contributing to significant increases in turnover.

“Michael’s performance in sales is exceptional,” said Nick Masson Sales Director for Bigwave media. “In his public leisure roles he turned many of the worst performing facilities into the best in their region, as well as helping sites to consistently hit targets. We are privileged to have him as part of our team. Michael’s skills and experience will bring real added value to our clients.”

Dulku has a keen interest in results orientated fitness, measurable customer journeys and connected technology. He said: “Missing the future could be catastrophic for leisure businesses.  There is a technological revolution happening, influencing consumer expectation and necessitating the evidencing of fitness and public health outcomes through data.  To remain relevant, companies need to take steps towards this future now, and understand how to connect technologies together to form their own unique, branded, seamless product and experience. I have been working in partnership with companies that are delivering solutions with this future in mind and seen firsthand the benefits it can bring.”

One example is the Borough of Broxbourne where, as Fit&Well Brand and Golf Centre Manager, Dulku was responsible for the purchase of the first public leisure installation of eGym, which makes strength training accessible to first time gym users of all ages and abilities, automatically guiding and measuring their strength training. The results were an immediate and sustained reduction in attrition since installation a year ago, resulting in a swift payback for the investment. The installation is also the first pilot connecting eGym equipment with the Netpulse mobile application.

At Bigwave Media Dulku will predominantly advise and coach client teams in sales techniques, but will also counsel on health and fitness and swimming development.

“I thrive on problem solving, and having been accepted on and completed the ukactive Future Leaders programme in 2017, I was inspired to work with more businesses within the fitness industry, rather than being isolated with one operator,” he said.  “Bigwave seemed the obvious choice for me because the company enjoys such strong relationships with its clients and grows in partnership with their businesses over a number of years.

“I am looking forward to opening clients’ eyes to what is possible, taking them on a journey to understand how the industry is evolving and how they can capitalise on this change to fuel their growth and remain relevant.”

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Editor’s notes:
Bigwave is a business growth organisation, with in-house designers, developers and marketers creating dynamic, creative and cost effective marketing solutions. Currently working with over 200 clients, Bigwave specialises in marketing for the leisure, tourism, cultural, arts and entertainment industries on behalf of local authorities and social enterprises.

For further information contact:
Abigail Harris at Big Fish Public Relations
Tel: 07738331019

Abigail Harris About the author
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