Bigwave customer research leads to purchase of creative agency
Leisure specialist marketing agency, Bigwave Media, has restructured following research to discover exactly what customers want. The remodelling, which involved the purchase of a creative agency, has led to an influx of new business, including contract wins with Active Northumberland, Inverclyde Leisure and The LC Swansea.
“We undertook the research to help improve our overall customer experience,” said Operations Director Tom Gozna. “Ensuring the results were acted upon we went in search of a creative director and acquired an entire creative agency! This led to a complete remodelling of the company and, in turn, the growth of Bigwave Media.”
The new Creative Director, Lee Potter, has over 20 years experience in both graphic and web design. Potter will head up the creative element of Bigwave, working closely with the design studio to drive client brands and communications.
“Now we are a lot more than a design agency,”continued Gozna. “We are noticing a much larger need for direct support and consultancy rather than just delivering on a brief, and so we work in partnership with clients to offer a bespoke full service solution. For instance, we are now working directly on site with clients, strategically assisting with the planning, implementation and delivery of their marketing. The focus is very much on the commercial elements and driving results. Based on these new services we have renewed contracts with Live Wire, Soll Leisure, Impulse Leisure and Westway Trust in London.”
Debbi Moore, who has been with Bigwave since its inception in 2007, is now Head of Client Experience. Luke Simpson has a new role as Head of Operations, looking after the Account Management team, whilst also overseeing the day to day management of the office, and Kelly Pritchard has also joined the team as a senior account manager to help provide more in-depth client support. Their roles focus on ensuring every project has a strong impact whilst still being produced on time and on budget.
Bigwave’s digital team, lead by Digital Director Simon Beer, has also increased from three to eight to cope with the large portfolio of unique digital projects and new developments.
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Bigwave is a full service marketing agency, with in-house designers, developers and marketers creating dynamic, creative and cost effective marketing solutions. Currently working with over 200 clients, Bigwave specialises in marketing for the leisure, tourism, cultural, arts and entertainment industries on behalf of local authorities and social enterprises.
For further information contact:
Abigail Harris at Big Fish Public Relations